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Nia effect
The Nia effect - is consumer behavior effect, used in branding and states that consumers prefer shortened brand names over long ones and also tend to trim long brand names into short ones themselves. == Derivation ==
While same effect is often observed as Hypocoristic〔Oxford English Dictionary, online edition: "hypocorism", accessed 2008-06-24〕 forms of nicknames in Linguistic morphology, short brand names are often invented by consumers themselves. Contracted from given names or directly invented as separate word.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Nia effect」の詳細全文を読む
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